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    ‘Game of Thrones’ and the rise of Mead

    Mead 19th April 2016

    “Winter is coming” as they say on Game of Thrones. Okay, yes, we know it’s actually spring, but as HBO’s hit drama finally kicks off its long-awaited 6th series, the UK has also seen a 30% uplift in sales of the show’s favourite drink – mead.

    Firstly, what is it?

    Mead is a delicious beverage made by fermenting honey and water with a range of different spices to create a wonderful flavour-rich drink.

    How has Game of Thrones increased the popularity of mead?

    In a word: awareness. As the show and books inspire people with their bustling banquet halls, the mead industry has seen an increase in sales of around 30% since the show’s inception in 2011, introducing the honey-based beverage to a completely new market. It also helps that mead is absolutely delicious.

    Isn’t it just for stuffy old men?

    Not at all! Our award-winning range of meads is proving just as popular with beardy hipsters as fantasy enthusiasts. A huge range of elegant flavours means Lyme Bay mead is suitable for anyone from a Greyjoy to a Lannister.

    Will I like it?

    Yes. With an array of flavours, Lyme Bay’s award-winning meads are fermented and blended with honey, creating a range of flavours suitable for any occasion. But don’t just take our word for it – drop in to our Winery shop and try some for yourself.

    Where can I get myself some Mead?

    Lucky for you, all you need to do is pop into the shop or visit us at lymebaywinery.co.uk

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