Drink Trends for 2021


The way we have had to live our day to day lives somewhat altered in 2020, with the same being said for the foreseeable of 2021. With the ever-changing restrictions altering what we can and can’t do on a daily basis, many of us are craving some “normality” to our lives.



It is arguably more important now than ever for us to do something that will give us joy and something to look forward to, which is why we’ve looked into drinks trends for 2021. No, you might not be able to go out to your favourite pub or bar anytime soon, but that doesn’t mean that you can’t bring the bar to your own home!


Quality over Quantity


One of the main shifts that we’re likely to see in 2021 is the migration towards higher-quality products. Premium rum is one such product that has rocketed in popularity in recent years, with more of the “big” brands creating their own special blends to get in on the action. Fortunately, we’ve been producing our own high-quality Devon spiced rum for a while now.



Our Lugger Rum – named after the fishing boats used to smuggle contraband into Lyme Bay in the 18th Century – is aged in bourbon-charred oak barrels before being spiced with nutmeg, orange peel and cloves, as well as vanilla, offering a premium drinking experience. If you haven’t tried it yet, why not make 2021 the year that you do?!


Rum Cocktails


If you’re going to treat yourself to the Lugger Rum experience, rum cocktails come hand in hand – but with the bars temporarily closed, you will need to whip these up at home yourself. There are an endless number of rum cocktails that are a simple Google search away, but if you’re looking for something to warm the bones on these cold, winter nights, why not check out our winter warming rum cocktail recipes?



With more time being spent at home, more people are likely to be practising and honing their cocktail skills at home. So, why not put down the banana bread recipe this time around and pick up the cocktail recipe book? We’ve even got a blog post that offers a few tips and tricks when it comes to making cocktails at home!


Fun and Flair


With more people being at home with a bit of extra time on their hands, it has led to many trying to learn a new skill – with mixology being one such skill that many are looking to try their hand at. Thanks to apps such as Instagram – a perfect platform for sharing recipes and “how-to” videos – and the ever-increasing TikTok, the “average Joe” can learn a few new skills with just the tap of a few buttons.



Of course, we’re not saying that you have flip bottles and add sparklers every time you might want to whip up a cocktail, but having a bit of fun and experimenting with new and interesting flavour combinations seems to be increasing in popularity, so why not give it a go this year? 


Supporting Local Businesses


Supporting local businesses has always been important, but it is more important now than ever before. Many businesses have had to shut their doors indefinitely and have received little financial support, which has led to a lot of worry and sleepless nights.



Fortunately, many businesses have been able to adapt to the current situations, but it has taken a lot of hard work, so how and where you can, we would encourage you to shop local wherever possible!


English Wines Continuing to Grow?


No doubt partially fuelled by more people shopping closer to home, but also down to the exceptional quality of the products, English wine looks set to continue to increase in popularity in 2021. We are also very excited by our new arrivals looking set to arrive this year in the shape of new our 2020 reds! If you are yet to sample our English wines, be it still or sparkling, why not make 2021 the year that you do?


Less is More


With the shift being made to higher-quality drinks, it is important to be able to enjoy and experience these products without them getting drowned out among other flavours. For this reason, simple cocktails may become more prominent in 2021, so you can truly experience the quality of the beverage in question.



One such example of less being more is our range of Devon gins, which don’t need a lot to make them shine! Instead, pairing one of them with a suitable tonic and garnish can bring you all the enjoyment you would wish from a gin and tonic cocktail. And if you’re unsure which tonic and garnish to use for our different gins, we’ve got you covered – take a look at our gin and tonic guide and experience them all for yourself!


Did We Miss Anything?


While these are some predicted trends for how 2021 might pan out in the world of drinks, do they match how your 2021 trends are looking? Head on over to our InstagramFacebook and Twitter pages and let us know what new things you’ll be trying in 2021!


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